Glass Etching Website Helps Customers Create Custom Etchings
MasterVisions Etched Glass Home Decor has taken steps to help customers to create one-of-a-kind custom etchings. MasterVisions has done this by developing a new section of its website devoted to displaying the custom etched glass and custom etched mirrors it has etched for past customers. The new custom etched glass section allows visitors to browse through galleries of past etchings, such as family etchings, military etchings, wedding gifts, anniversary gifts, retirement gifts, and many additional categories, to see high definition custom etched glass or mirror accents that MasterVisions has created from past customer photos.
Some of those custom etching designs already have become prototypes for new photo etchings. “We have one etch on our anniversary custom etchings page that simply grabs people,” MasterVisions President Mark Scott said. “It was a 50th wedding anniversary gift from the grown children of the couple. We etched an oval mirror with the couple’s wedding photo superimposed over a large number ’50.’ We now get one excited call after another from people who see that etching and say, ‘I want one just like that-only with my parents’ picture and anniversary year!’”
MasterVisions’ maintained their demand even as consumers have responded to economic conditions by cutting back on their spending. Scott said, “We’ve actually seen demand for custom etchings increase this year. Ordinary etching processes can’t produce the depth, shading, and clarity that our high-definition etching does. Most people have never seen etched glass capture all the details of a photo before. So when they’re after something really special to capture an important moment for themselves, or as a gift for someone close to them, they’ve been happy to get something like this that really epitomizes to them what ‘special’ is all about.”
Each of the nearly 100 custom etchings in twelve categories displays not only a picture of the etching, but also a short description of the story behind it. “We hear some really amazing stories from people who ask us to etch for them,” Scott related. “For example, one woman wanted us to etch a photo of her daughter and granddaughter to give her daughter for Mother’s Day. The granddaughter had been born with a serious condition that usually results in death within a few weeks of birth. The doctors didn’t give the baby a chance of survival. But now, with that little girl three years old and the most delightful child you could envision, the grandmother wanted her daughter to have a special tribute to the miracle that little girl has been to them all.”
“That’s just one story behind all our custom etchings,” Scott exclaimed. “But being able to answer the phone every day and never know when the call will hold another wonderful story is what excites us about expanding our custom etched glass products so that we can participate in even more wonderful stories like that one.”
About MasterVisions Etched Glass Home Decor
MasterVisions Etched Glass Home Decor has created high-definition etched glass home decor and furniture for 15 years. Starting in 1993, Mark and June Scott experimented in their basement shower stall to refine a process for photo-realistically etching photos and art on glass. Since then, the business has moved to its present studio near the University of Minnesota in Minneapolis, Minnesota. It has become the top supplier of high-definition etched glass home decor in the world, supplying catalog companies, retail stores, individuals, and schools with its special selection of etched glass art in either custom etchings or standard designs.